Quick question folks. We're looking for a simple analogy to contrast our bike delivery with trucks. FREEWHEEL’s value proposition is that bike delivery makes way more sense for small goods in a city than a big old diesel truck.
Basically, the truck is the wrong tool for the job. Our best analogy right now: It’s like using a sledgehammer on a nail to hang a picture on your wall.
Can you think of better analogy? We'd love your suggestions.