Wrong tool for the job

3/29/2014

Quick question folks. We're looking for a simple analogy to contrast our bike delivery with trucks. FREEWHEEL’s value proposition is that bike delivery makes way more sense for small goods in a city than a big old diesel truck.

Basically, the truck is the wrong tool for the job. Our best analogy right now: It’s like using a sledgehammer on a nail to hang a picture on your wall.

Can you think of better analogy? We'd love your suggestions.

3 Comments

Erik Turner link

4/9/2014 08:43:49 am

Sledgehammer is good, but the over sized tool ought to pollute as well. How about using a truck to deliver in downtown is like using a container ship to drop off packages to the streets of Venice? Perhaps doesn't make the comparison hit home as well as a tool anyone could hold in their hand, though. But if you want I can try and photoshop up a container ship in Venice :)

Kevin

4/18/2014 02:17:38 pm

The analogy should be something that conjures dirty and time consuming in addition to inappropriate.

chainsaw to carve a turkey
a lawn mower to weed a garden
a dishwasher to wash a plate

Jeff K

4/28/2014 07:26:33 am

When a business uses trucks for delivery when a bike would suffice it's like when a shop owner uses a hose on his sidewalk instead of just sweeping it. It gets the job done but it's messier, uses more resources, and it's a nuisance to others who are trying to pass through.

Wrong tool for the job

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