Wow, this bike super-highway is cool

Normally, when I hear about a proposed highway the last thing I feel is inspired.  But a plan in London to build an 18 mile bike super-highway? Now that sounds cool!

London's Mayor Boris Johnson is pushing the plan as part of an overall strategy to reduce congestion, promote biking and reduce pollution.  The idea is to create a safe, efficient space for biking through the city and connected it out into neighborhoods.  The scale of the projected in unprecedented in Europe and I haven't heard of anything like it in the US.

The Mayor's press release earlier this week cited how fast biking is growing in London helping to reshape the urban environment:

- Cycle use in London has doubled in ten years. 
- Almost a quarter of rush-hour traffic on central London’s roads is now bicycles. 
- Over the same period, motor traffic has fallen by 24 per cent on the Victoria Embankment (East-West superhighway) and by 44 per cent on Farringdon Street (North-South superhighway.) 

In addition to bike transporting people, companies like Gnewt Cargo are, like Freewheel, using bikes to move goods throughout the urban core.   

Very cool stuff.  I need to plan a trip across the pond!

Dan Kohler
Freewheel co-founder and ceo