If you know Freewheel, it's likely for our innovative sustainable delivery service. What you might not know is that we're also disrupting Seattle's urban ad space.
Let's face it, we're all pretty numb to quite a few forms for advertising. That's why our unique bikes offer something so special. Everywhere we ride, they attract eyeballs, interest and enthusiasm.
Because of this, our advertising partners attract attention while sponsoring Freewheel, a small business providing carbon reductions and cleaner air for us all. That's a win-win!
So far, most of our advertising partners have been companies we do deliveries for (Caffe Vita, Peach, Victrola, among others), but we're expanding our reach to others types of businesses that want to reach and urban audience.
Over the last couple of weeks, we've been running ads for do206. So I asked Jay Cox, their GM to give us a rundown.
co-founder & ceo
1) What the heck is do206?
Do206 answers the question "What do we DO tonight?" and gives people so many choices of what to do around this amazing city. Comedy, Arts, Concerts, Tech meet ups....are all listed. The most popular event, based on users adding it to their calendar or rsvp-ing, rises to the top of each day's page. Our day to day team is made up of myself (Jay Cox/General Manager) and Rich Hobby (Content Manager) and our growing army of interns. I have been involved with the Seattle music scene via being in bands for years and Rich was the force behind all things marketing and PR at EMP Museum for 5 years before joining our team.
2)How is it different than other sites?
We give away free pizza & ice cream sometimes, don't know if that makes us different but the fun factor is a bit higher. Our goal is help people find out what is going on around town and be a good resource for folks to get more info on events.
Our calendar technology is used by several site around town like KEXP (www.kexp.org/events) and blogs like Nada Mucho and Miss Casey Carter. A whole list of calendar partners can be found at http://do206.com/p/local-partner-network. We also power the event calendars at Capitol Cider, Rendezvous and Vera Project.
Besides the site and our calendar partners we have also built the lineup, schedule and artists pages for festivals like Capitol Hill Block Party, Decibel Festival, Macefield and Sasquatch.
We have also been known to throw some great Happy Hours and are starting a music showcase where the goal is to feature up and coming bands that people might not be familiar with yet.
If people are fans of the site and are traveling outside of Seattle - there are more than a dozen Do sites around the US, Canada and Mexico http://dostuffmedia.com/#locations
3) We recently advertised on do206 and got a lot of traffic checking out Freewheel, including new business leads. What kind of businesses or organizations might be a good fit for advertising with you?
Anyone trying to reach the 18 to 34 demo in the Seattle area is a great fit. National advertisers are great but being able to carry ads from local companies (LIL WOODYS, MOLLY MOONS, SUN LIQUOR) always make us feel better cause it's our community.
4) Likewise, do206 has advertised on Freewheel's bikes. What kind of value do you think you got?
We have gotten plenty of feedback like "WTF! YOU HAVE BIKES NOW? CRAZY!" or "ALMOST GOT IN AN ACCIDENT TRYING TO TAKE A PICTURE OF YOU MOBILE ADS.." Getting our logo in front of more eyeballs is always a positive experience for us.
5) What's next for do206?
Our quarterly concert series with Jameson starts March 25th at The Tractor Tavern. Do sites are launching in Portland and Vancouver so we will be helping the teams in those cities get settled. I imagine there will be some cool all NW events happening once they get off the ground. My job will be complete when we one day have a mascot (that is basically our logo with arms and legs).