Getting to Know New Roots Organics

Carolyn Boyle, Proprietor

One of the ways we establish partnerships is by reaching out to companies we love. That's how things happened with New Roots Organics.  

My co-founder Thomas has received their home delivered produce and other goods for quite awhile and is a big fan. He reached out to New Roots, struck up a conversation, and now we're handling some of their downtown office deliveries where congestion and parking are a pain for their delivery trucks.  

​I asked New Roots Proprietor Carolyn Boyle to share a little background as far as the mission and history of this awesome Ballard-based company.

Dan Kohler
Freewheel CEO

What’s the story of New Roots Organics?

In 1998 I was selling wholesale organic produce in Vancouver, BC. Home delivery companies were popping up everywhere! So, I was learning the wholesale business and the home delivery business simultaneously.

I started visiting Seattle regularly and fell in love with the city and saw the potential for another home delivery company. (there was one other at the time). I moved here in January of 1999 and starting delivering to my first New Roots customers on March 1st.

The name has a dual meaning. New Roots of plant life, and new roots/beginnings for me in Seattle. 

What are some of your most popular items?

Our most popular item other than produce, of course, is our pasture raised chicken and Duck eggs! They come from a 3rd generation farm in Start Up, Washington. They are the next best thing to having your own backyard chickens, and let's face it, not everyone wants chickens in their back yard!

Among your most loyal customers, why are they such big fans?

We still have customers who started back in 1999! They tell us they love the quality of our produce, consistency, friendly customer service paired with the convenience of home delivery. Having the option to easily customize orders is also an attractive feature.

Why did you start partnering with Freewheel for delivery and advertising?

We started partnering with Freewheel for delivery because we saw Freewheel as a solution to the problem of time consuming downtown deliveries. Their bikes can deliver more efficiently than our large vans in a busy urban downtown. I was worried at first about the fragility of the produce and handling on the bikes, but they assured me they would treat every bin with the utmost care and they do!

Freewheel drivers are very professional, reliable and are very respectful of the cargo they are carrying! Advertising on the bikes just makes sense! What better way to get your name out there than to have a stylish poster be driven around on a cool bike! 

It’s been a beautiful spring, what are you doing for fun outside?

It has been a gorgeous spring! I have been enjoying the weather by hiking and running with my dog, and working in my yard.

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